Adobe Photoshop
Adobe Illustrator
CASA GUAVA
The proposed rebranding of Casa Guava, a traditional Cuban café in Savannah, GA, this project refreshes its visual identity with a modern logo, unique Havana-inspired design, and an updated color palette. Blending authenticity with contemporary flair, the new look strengthens its Cuban roots while boosting its presence in Savannah’s dining scene. Collaborators: Ana Cunillera & Mayra Hernandez
Scope
Visual Identity
Art Direction
Packaging
Inspiration
My group and I developed a cohesive visual identity that captures the warmth, vibrancy, and authenticity of Cuban culture while making the café stand out in Savannah’s dining scene.
Goals
As a group we wanted to craft a culturally resonant brand identity for Casa Guava, inspired by its rich Cuban heritage and inviting café charm. And we aimed to bring this identity to life across all materials.
