Adobe Photoshop
Adobe Illustrator
Adobe After Effects
HIDDEN PICTURES
Odd Beanz is a brand concept and packaging design solution centered around the idea that coffee should be bold and experimental; not exclusively talking about the beans. As a rebellion against the ordinary. Odd Beanz is inspired by unexpected flavors, surreal design, and a playful attitude. Extending a hand to coffee lovers to embrace the odd, because the industry has played it safe for too long.
Scope
Visual Identity
Art Direction
Motion Media
Custom Typeface
Packaging
Inspiration
As a team, we were heavily inspired by the book itself by Jason Rekulak as well as the over arching theme of the novel which is feeling of something familiar, made unsettling.
Goals
As a team, we aimed to create a unique visual system that complemented the existing themes that the novel contained.
